A few case studies
in which I played a role
in leading and/or creating
both the strategy and creative.

(click the HD/1080 option for each video)


Change the business by changing the playing field and

by making the biggest, boldest claim I have ever proposed.



City Target

Instead of a "we're coming" campaign,

we created a game to integrate as a neighbor.



Virgin Digital

So successful it won a gold Lion

and ended the business.

#awardwinner #first



Because Women Rock.



visa + Olympics

How the Premier sponsor of

The world's biggest sporting event

could own the entire games with one idea.