Founded by Joseph Pulitzer, the Post-Dispatch has a long history of being St. Louis’ touchstone and a common meeting ground for its citizens.

But even in the late 90s, the industry as a whole was starting to lose readership on a large scale.

The Post-Dispatch asked us to remind the community how a more thoughtful and thorough news source remained relevant in their lives. Each of these ads is based on different insights into the role of the newspaper in people’s lives.