Browning is a brand of finely-crafted, hand-tooled fishing rods for gentlemen who know about such things.

I, on the other hand, do not like fishing.  But I loved the intensity, time, knowledge and persnickety-ness that each of the rod makers brought to the endeavor.  And was honored to step into their shoes and share their code of craft and honor with the world. 

I can even vaguely recall the process of making a fishing rod.