Zebco is the affordable, meant-for-the-masses fishing rod.  If you're serious about fishing - this is not the rod for you.

Zebco asked me to create a "marketing statement" for them.  They weren't expecting what I gave them.  But it spoke to them.  And they adopted it as their brand promise, produced an unscheduled ad and a slew of posters, and included the text on all of their packaging.